An Investigative Study of Factors Influencing Dining out in Casual Restaurants Among Young Consumers

Vimal Chandra Verma; Devashish Das Gupta

doi:doi:10.11648/j.ebm.20180401.16

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An Investigative Study of Factors Influencing Dining out in Casual Restaurants Among Young Consumers

Vimal Chandra Verma, Devashish Das Gupta

Published in European Business & Management (Volume 4, Issue 1)

Received: 11 October 2017 Accepted: 7 November 2017 Published: 9 January 2018

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Abstract

Purpose: India is known for highest number of young people in the world. Students as consumers are more dynamic and emerging consumer group for restaurants. Focusing on younger diner attitude and preferences, the aim of this paper is to use factor analysis approach to group different factors influencing their motivation behind dining out in casual restaurants. Total 31 variables were identified based on literature review. Data analysis was done using SPSS 20. Nine factors were identified which had high loadings. The sample for the study was drawn using convenience sampling technique of university students which is a major limitation of the study. Further random sampling may be used taking large sample size for more generalized results. The findings of the study would help the marketers to analyze major factors influencing dining out behavior of younger consumers.

Published in	European Business & Management (Volume 4, Issue 1)
DOI	10.11648/j.ebm.20180401.16
Page(s)	39-43
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Consumer Behavior, Casual Dining Restaurants, Factor Analysis, Food Retail

References

[1]	Baloglu, S., & Uysal, M. (1996). Market segments of push and pull motivations: A canonical correlation approach. International Journal of Contemporary Hospitality Management, 8 (3), 32-38.
[2]	Cullen, F. (2005). Factors influencing restaurant selection in Dublin. Journal of Foodservice Business Research, 7 (2), 53-85.
[3]	Dobson, S., & Ness, M. (2009). Undergraduate students' attitudes towards food shopping and attitudes to time. International Journal of Consumer Studies, 33 (6), 659-668.
[4]	Duncan, J. L., Josiam, B. M., Kim, Y. H., & Kalldin, A. C. (2015). Using factor-cluster analysis to segment patrons of casual dining establishments in the United States. British Food Journal, 117 (4), 1377-1398.
[5]	Epter, A. (2009). Eating Out in Modern American Society: Why Do People Make the Choice to Eat Outside the Home?
[6]	Greenberg, K. (2012). College students discretionary spending way up.
[7]	Jenkinson, E. (2000). Carry on campus. Checkout, February, 20-1.
[8]	Njite, D., Dunn, G., & Hyunjung Kim, L. (2008). Beyond good food: What other attributes influence consumer preference and selection of fine dining restaurants? Journal of Foodservice Business Research, 11 (2), 237-266.
[9]	Nusair, K. K., Bilgihan, A., & Okumus, F. (2013). The role of online social network travel websites in creating social interaction for Gen Y travelers. International Journal of Tourism Research, 15 (5), 458–472. doi:10.1002/jtr.1889
[10]	Rydell, S. A., Harnack, L. J., Oakes, J. M., Story, M., Jeffery, R. W., & French, S. A. (2008). Why eat at fast-food restaurants: reported reasons among frequent consumers. Journal of the American Dietetic Association, 108 (12), 2066-2070.
[11]	Zalatan, A. (1998). Wives involvement in tourism decision processes. Annals of Tourism Research, 25 (4), 890-903.

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APA Style

Vimal Chandra Verma, Devashish Das Gupta. (2018). An Investigative Study of Factors Influencing Dining out in Casual Restaurants Among Young Consumers. European Business & Management, 4(1), 39-43. https://doi.org/10.11648/j.ebm.20180401.16

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ACS Style

Vimal Chandra Verma; Devashish Das Gupta. An Investigative Study of Factors Influencing Dining out in Casual Restaurants Among Young Consumers. Eur. Bus. Manag. 2018, 4(1), 39-43. doi: 10.11648/j.ebm.20180401.16

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AMA Style

Vimal Chandra Verma, Devashish Das Gupta. An Investigative Study of Factors Influencing Dining out in Casual Restaurants Among Young Consumers. Eur Bus Manag. 2018;4(1):39-43. doi: 10.11648/j.ebm.20180401.16

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@article{10.11648/j.ebm.20180401.16,
  author = {Vimal Chandra Verma and Devashish Das Gupta},
  title = {An Investigative Study of Factors Influencing Dining out in Casual Restaurants Among Young Consumers},
  journal = {European Business & Management},
  volume = {4},
  number = {1},
  pages = {39-43},
  doi = {10.11648/j.ebm.20180401.16},
  url = {https://doi.org/10.11648/j.ebm.20180401.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ebm.20180401.16},
  abstract = {Purpose: India is known for highest number of young people in the world. Students as consumers are more dynamic and emerging consumer group for restaurants. Focusing on younger diner attitude and preferences, the aim of this paper is to use factor analysis approach to group different factors influencing their motivation behind dining out in casual restaurants. Total 31 variables were identified based on literature review. Data analysis was done using SPSS 20. Nine factors were identified which had high loadings. The sample for the study was drawn using convenience sampling technique of university students which is a major limitation of the study. Further random sampling may be used taking large sample size for more generalized results. The findings of the study would help the marketers to analyze major factors influencing dining out behavior of younger consumers.},
 year = {2018}
}

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TY  - JOUR
T1  - An Investigative Study of Factors Influencing Dining out in Casual Restaurants Among Young Consumers
AU  - Vimal Chandra Verma
AU  - Devashish Das Gupta
Y1  - 2018/01/09
PY  - 2018
N1  - https://doi.org/10.11648/j.ebm.20180401.16
DO  - 10.11648/j.ebm.20180401.16
T2  - European Business & Management
JF  - European Business & Management
JO  - European Business & Management
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EP  - 43
PB  - Science Publishing Group
SN  - 2575-5811
UR  - https://doi.org/10.11648/j.ebm.20180401.16
AB  - Purpose: India is known for highest number of young people in the world. Students as consumers are more dynamic and emerging consumer group for restaurants. Focusing on younger diner attitude and preferences, the aim of this paper is to use factor analysis approach to group different factors influencing their motivation behind dining out in casual restaurants. Total 31 variables were identified based on literature review. Data analysis was done using SPSS 20. Nine factors were identified which had high loadings. The sample for the study was drawn using convenience sampling technique of university students which is a major limitation of the study. Further random sampling may be used taking large sample size for more generalized results. The findings of the study would help the marketers to analyze major factors influencing dining out behavior of younger consumers.
VL  - 4
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Author Information

Vimal Chandra Verma

School of Management, BBD University, Lucknow, India
Devashish Das Gupta

Indian Institute of Management Lucknow, Lucknow, India

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APA Style

Vimal Chandra Verma, Devashish Das Gupta. (2018). An Investigative Study of Factors Influencing Dining out in Casual Restaurants Among Young Consumers. European Business & Management, 4(1), 39-43. https://doi.org/10.11648/j.ebm.20180401.16

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ACS Style

Vimal Chandra Verma; Devashish Das Gupta. An Investigative Study of Factors Influencing Dining out in Casual Restaurants Among Young Consumers. Eur. Bus. Manag. 2018, 4(1), 39-43. doi: 10.11648/j.ebm.20180401.16

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AMA Style

Vimal Chandra Verma, Devashish Das Gupta. An Investigative Study of Factors Influencing Dining out in Casual Restaurants Among Young Consumers. Eur Bus Manag. 2018;4(1):39-43. doi: 10.11648/j.ebm.20180401.16

Copy | Download

@article{10.11648/j.ebm.20180401.16,
  author = {Vimal Chandra Verma and Devashish Das Gupta},
  title = {An Investigative Study of Factors Influencing Dining out in Casual Restaurants Among Young Consumers},
  journal = {European Business & Management},
  volume = {4},
  number = {1},
  pages = {39-43},
  doi = {10.11648/j.ebm.20180401.16},
  url = {https://doi.org/10.11648/j.ebm.20180401.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ebm.20180401.16},
  abstract = {Purpose: India is known for highest number of young people in the world. Students as consumers are more dynamic and emerging consumer group for restaurants. Focusing on younger diner attitude and preferences, the aim of this paper is to use factor analysis approach to group different factors influencing their motivation behind dining out in casual restaurants. Total 31 variables were identified based on literature review. Data analysis was done using SPSS 20. Nine factors were identified which had high loadings. The sample for the study was drawn using convenience sampling technique of university students which is a major limitation of the study. Further random sampling may be used taking large sample size for more generalized results. The findings of the study would help the marketers to analyze major factors influencing dining out behavior of younger consumers.},
 year = {2018}
}

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TY  - JOUR
T1  - An Investigative Study of Factors Influencing Dining out in Casual Restaurants Among Young Consumers
AU  - Vimal Chandra Verma
AU  - Devashish Das Gupta
Y1  - 2018/01/09
PY  - 2018
N1  - https://doi.org/10.11648/j.ebm.20180401.16
DO  - 10.11648/j.ebm.20180401.16
T2  - European Business & Management
JF  - European Business & Management
JO  - European Business & Management
SP  - 39
EP  - 43
PB  - Science Publishing Group
SN  - 2575-5811
UR  - https://doi.org/10.11648/j.ebm.20180401.16
AB  - Purpose: India is known for highest number of young people in the world. Students as consumers are more dynamic and emerging consumer group for restaurants. Focusing on younger diner attitude and preferences, the aim of this paper is to use factor analysis approach to group different factors influencing their motivation behind dining out in casual restaurants. Total 31 variables were identified based on literature review. Data analysis was done using SPSS 20. Nine factors were identified which had high loadings. The sample for the study was drawn using convenience sampling technique of university students which is a major limitation of the study. Further random sampling may be used taking large sample size for more generalized results. The findings of the study would help the marketers to analyze major factors influencing dining out behavior of younger consumers.
VL  - 4
IS  - 1
ER  -

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